Our board
Meet the Rooted Board of Directors
Former Mayor of Madison
President
Home Savings Bank
Partner
Baker Tilly Virchow Krause
CTO and Co-Founder
Wellntel
Lead Management Reporting Analyst QBE North America
Bio coming soon.
Color in the Outdoors, LLC
Bio coming soon.
Attorney (retired)
Representative, 76th Assembly District Wisconsin State Legislature
Francesca Hong (she/her) is a mom, service industry worker, and community organizer. Elected in 2020, Hong serves as the first and only Asian American elected official in the Wisconsin State Legislature. She represents the 76th Assembly District in Madison, WI. Francesca has received numerous awards for her work, including the National Association of Asian American Professionals Inspire Leadership Award (2021), the Bon Appetit Heads of the Table Award (2021), the Wisconsin Conservation Voters Conservation Honor Roll (2021-22), and the School Nutrition Association of Wisconsin Legislator of the Year (2022). Francesca is Co-Founder of several Madison and Dane County organizations, including the Culinary Ladies Collective, Cook It Forward, the Dane County Food Collective, and the Healthy School Meals for All Coalition. She also serves on the Asian American Pacific Island Coalition of Wisconsin Executive Committee, the Wisconsin Economic Development Corporation Board of Directors, and the Kennedy Heights Community Center Board.
Former Vice President of Operations Oscar Mayer
Harold F. “Hal” Mayer was born in Madison, WI, and grew up in Evanston, IL. He received an undergraduate degree in Economics from Beloit College and an MBA in Marketing from Northwestern University’s Kellogg School of Management. Hal spent his 30-year business career with Oscar Mayer & Company, which later became Oscar Mayer/Kraft Foods, retiring in 1996 as Vice President of Operations. His community activities have included United Way, where he chaired the annual fund drive and the Board of Directors; The Madison Museum of Contemporary Art; YMCA; Boys and Girls Club; Meriter Foundation; and The Madison Community Foundation, serving on and chairing its Board of Governors. Hal’s other board service included The Madison Cultural Arts Support Trust (MCAST); Bank of Shorewood Hills; Community Banks; Valley Bank; M & I Bank; and BMO Harris Bank. Hal and his wife Christy have a son and a daughter, three granddaughters and one grandson, and live in Naples, FL and Madison. Favorite activities include traveling, golf, walking on the beach, listening to music, and reading.
Deputy Director for Empowerment & Strategic Initiatives at Operation Fresh Start
Bio coming soon.
Attorney (retired)
Owner, MeaningFULL Development and Communications
Bio coming soon.
Farmer, Field Notes Farm LLC & Rising Sand Organics Cooperative
Bio coming soon.